Marketing campaigns must be dynamic and adaptable so that go-to-market teams can experiment, fail fast, and pivot.
Many of the marketing woes that we’ve heard predominantly centered around reprints when the product pictures or URL changes after the season promotions were over. And customers ended up in dead-links, faced with 404 errors or worse – getting redirected to competitors' websites.
These were costly mistakes because this essentially drives high-intent prospects and customers out of the funnel right at the moment of engagement and demonstrated interest.
With a powerful tool like Marqr, Marketing can be one of those rare functions that does (and should) not have the pressure to measure twice and cut once. Because Marqr allows you to edit Dynamic QR Codes.
How to Edit QR Codes on Marqr
You can update your destination URL, PDF files, Contact Cards, and Link in Bios without reprinting your flyers, posters, or packaging any number of times on Marqr. It is important to note that this capability is only available for Dynamic QR codes created in the Marqr web application and not on the static QR codes created via the free tool.
To update the content on your QR Codes:
- Log into your Marqr Account
- Go to the QR code that you want to edit from the All QR Codes Tab or the relevant subsections such as Website Links, Document, Link in Bio, or Contact Cards.
- Click on the Pencil Icon on the right-hand side to edit the QR Code.
- Make the changes and click on ‘Save’ and refresh the QR code to see the magic!
Scroll down to find the step-by-step guide to edit various parts of the QR Code in the article below.
What Parts of a QR Code Can Be Edited?
The Dynamic QR Code on Marqr is extremely versatile and editable because it points to a short URL, which is then redirected to the URL destination or PDF is hosted.
In contrast, a static QR code hard codes the destination directly into the QR Code and therefore cannot be updated or revised as per your future needs.
When you use Dynamic QR Codes on Marqr you can edit these 4 aspects:
1. Link or URL Destination on Website QR Codes
When you change the URL or the destination on the QR Code, the user is redirected to the specific URL or website link that you have most recently added on the QR Code. This is perfect for time-sensitive offers, seasonal menus, or changes in your product, service offering, or brand Identity.
Step-by-step guide: Edit Link or Destination
- Log into your Marqr Account.
- Go to the Website Link tab from the side navigation bar.
- Click on the Pencil Icon on the right-hand side to edit the QR Code.
- Add your updated URL on the dialog box on the screen and click Save.
2. Content hosted within your PDF QR Codes
Within the Document QR Codes, you can replace the existing PDF document that has been hosted without changing or creating a new QR code. Secondly, you can choose to add or edit your PDF display page.
Within the PDF Display page, you can add:
- Your brand or company’s logo, website, and name
- Context to your document, such as giving a description text letting the user know what to expect
- Lead magnets and capture details of your prospects by checking on ‘Enable lead capture’ and selecting the input fields.
Step-by-step guide: Edit Content within your Documents
- Log into your Marqr Account.
- Go to the Documents tab from the side navigation bar.
- Click on the Pencil Icon on the right-hand side to edit the QR Code.
- Add a new PDF to replace your currently hosted file or add or customize your PDF display page.
- Check the ‘Enable Lead Capture’ checkbox if you’d like to get the user’s details before they access the document.
- Click on ‘Save’ when you’ve made the changes to your satisfaction.
👉 Learn why you should implement QR codes for PDF Documents
3. Contact Card Details on Contact Cards and Apple wallet
You can edit all the contact details within your Digital Contact Card and customize the logo or profile picture, and the color of your contact card template. If you need to customize your Apple Wallet Pass, you can click on the same wallet icon that was used to create the wallet pass and make the desired changes.
Step-by-step guide: Edit your Contact Card
- Log into your Marqr Account.
- Go to the Contact Cards tab from the side navigation.
- On your Contact Card, click on the Pencil Icon on the right-hand side to edit the QR Code.
- Edit the contact card details, profile picture, and template colour.
- Click on ‘Save’ when you’ve made the changes to your satisfaction.
- To edit your Apple Wallet Pass, go to the Wallet icon on the right-hand side and click on Apple Wallet.
- Click on ‘Save Configuration’ when you’ve made the changes to your satisfaction and your Apple Wallet Pass will get automatically updated with the most recent changes.
4. Links and Content hosted within your Link-in-Bios
Within the Link in Bio, you can edit everything from the design of the template to the content and links that are hosted on the pages. Here’s the exclusive list of changes and edits you can make within your Link in Bio pages:
- Edit the link-in-bio handle
- Change the template layout from the list of available designs
- Revise the text and media within any of the existing blocks within your Link in Bio
- Add unlimited new blocks to the same page
- Change or Add links to your social media channels
- Add animation to each block to highlight the link such as by adding a wiggle, bounce, or glow to capture the user’s attention
- Add your brand colors and logo to the page
- Change the font from the list of available fonts
- Add color, gradient, or background images to the header, body, or the blocks
- Enable lead capture block to capture details of visitors who want to subscribe or get in touch with your service.
Step-by-step guide: Edit Content within your Link in Bio
- Log into your Marqr Account.
- Go to the Link in Bio tab from the side navigation.
- On your Contact Card, click on the Pencil Icon on the right-hand side to edit the QR Code.
- Edit your link in bio page to your liking
- Click on ‘Save’ when you’ve made the changes and click on (x) on the top right corner to go back to the main Link in Bio page.
👉 Learn How QR codes can be implemented for Retail Businesses
Frequently Asked Questions
Can I update a QR code after it has already been printed?
Yes, provided you created a dynamic QR code from your Marqr account. Dynamic codes use a redirect mechanism that allows you to change the destination URL or linked content at any time through your provider's dashboard without altering the physical code pattern
What is the difference between static and dynamic QR codes?
The primary difference is flexibility. Static QR codes encode information directly into the pattern, meaning it is permanent and unchangeable. Dynamic QR codes encode a short redirect URL, which allows you to update the destination and track scan data like location and device type.
How can I create a static QR code on Marqr?
You can create unlimited static QR codes using the Free QR Code Generation Tool on Marqr.io
Can a static QR code be converted into a dynamic one?
No, a static QR code cannot be converted into a dynamic one once it has been generated. To get dynamic features like editability and tracking, you must create a brand-new dynamic QR code from the start.
What happens to my scan analytics if I update the content?
One of the main benefits of dynamic codes is that your scan history remains intact. The analytics stay connected to the original code, allowing you to track performance over time even after you have updated the destination or content.